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Microsoft shuts down Cortana app on Windows 11
(www.theverge.com)
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this post was submitted on 12 Aug 2023
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I generally agree with you, and Microsoft has always been notoriously awful at naming just about anything. The still are.
But Cortana's reputation has been ruined to the point where there's no coming back from it. It was a good name, but a lousy product. From a marketing perspective, it's far, far, easier to start from scratch with a better product than to try to repair the reputation of the old one.