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Burger King faces legal claim saying Whopper is too small
(www.bbc.co.uk)
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this post was submitted on 30 Aug 2023
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When I buy a new car, the car is the same as the one in the posters and built by the same people.
A team of food stylists spent at least 30 minutes to create the perfect whopper for the add image and were paid 100 times more than an actual fast food employee to do so.
Why that is allowed to represent something made in 30 seconds by someone on shit wages is beyond me.
Not to mention that the food stylists create something that isn't even edible. They frequently use things that aren't food to make it look more palatable onscreen.
I used to work in product photography. That is not true or legal here in Aus. The only thing they are allowed to use in the picture are ingredients used in store.
I cannot speak to the laws in other markets but that is not the case everywhere.
Of course they will go through hundreds of buns to find the perfect one etc, so it is still incredibly wasteful.
Same thing in Europe. But I think in the US everything is allowed (surprise surprise)
Freedom ~~to manipulate and trick our consumers~~ motherfucker 🦅
Everything for the God of Profits
Surely that one must be related to Supply Side Jesus
I heard it used to be, but isn't anymore. Granted, this is hearsay with no source, but a buddy of mine who worked in advertising was telling me about it a while back. Could be wrong tho.
While it doesn't have to be "food", it does have to be edible in the US...
But that aside, burger king used to be good. It used to be decent sized and was almost worth the cost. Now on the other hand, it is so tiny and doesn't feel remotely worth the price.
In my area, they just closed about 5 locations this year, and to be honest, I am only sad about the few people losing their job at these locations.
Burger King has gone so far down hill since 2020.
Everything is edible at least once.
Man that sucks, BK in Toronto is still a nice big burger, and on Whopper Wednesday it's cheap so it's definitely worth it. Shame the US side has gone to shit.
They’re still an absurdly huge burger at every Burger King near me in the US. The suit is alleging they’re smaller than the advertisements. Not sure what OP is talking about but one thing I’ve noticed about BK is they are wildly inconsistent from location to location so it might be even more regional.
Even in places where they have to use the actual ingredients, there’s a lot of tricks to making it look different in photos. That burger might only be partially cooked to reduce shrinkage, then the burger and bun are frozen so they hold shape for the photo. Vegetables carefully picked out and arranged, tomato/pickles blotted dry, and the sauce applied with an eye dropper to provide visual balance after the rest of the burger is stacked.
I will say from my experience, that tends to apply to advertising photography for large franchises. If we’re taking about food photography associated with a high profile event or restaurant where food is actually served, there’s minimal difference between the photo plate and what’s actually served. Sometimes the photo plate is just one picked out while producing the ones being served, sometimes it’s the first/last plate and a person takes a minute to pick out the best looking of ingredients from the same container that was used to serve the rest. Sometimes it’s just an extra minute arranging the plate nicely compared to the last 150 that were done quickly to keep up with service. Often the photographer then gets to eat the plate they’ve just photographed.
This lawsuit is not happening in Australia.