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Twitter Turning Into X Is Set to Kill Billions in Brand Value
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this post was submitted on 25 Jul 2023
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Technology
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Everything is tweets now, on all platforms; hear me out.
It might sound lazy, and I certainly have no loyalty to the Twitter brand, but if Musk isn't going to defend it we have the opportunity to dilute and generalize the term (like zipper or band-aid). We can kill it dead AND reclaim it.
It's a good word! Short, sweet, has familiarity, and is honestly pretty descriptive for the simple bird-like chatter of the discourse. Everything else proposed sounds dumb as hell, not to mention you're doing the marketing for them. Don't sell their brands - suffocate them!
I remember when twitter first came out and people were talking about "tweets" and it sounded just as stupid as xing sounds today. But the word has made it into mainstream lexicon and been normalized. Just like "googling" something just means to search. Tweet will mean to message something. I think part of the reason he is abandoning twitter is because it is becoming increasingly hard to legally fight other people using the terms for his platform for other platforms. For instance Mastadon is using "toot" which started from "twoot" which started from tweet.
I also still think he is an idiot for abandoning a brand name that is literally in every house and on every storefront. Even if they cant defend the vocabulary to abandon it all is the dumbest business decision I've ever heard of.
p.s. for xing I like "kissing" since XOXO is hugs and kisses with the X being the kiss. Considering how homophobic Elon is having his platform being a bunch of people kissing would just be to perfect!
@Master @audaxdreik that's a good point. There are all sorts of trade names now in common use, but those products still kept their names.