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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
It's directly related to YouTube getting a new CEO. According to some of the content creators I've watched they noticed an extreme change with ads essentially the moment he took over.
Same old story. New CEO needs to ~~make shitty changes that will affect profits down the line after he uses his golden parachute~~ prove himself worthy of a gigantic salary/bonus.