Yep, and the top comment showed the exact kind of thinking that led to the creation of OPs meme.

Just talking about whiteness in anything other than accusatory or self-deprecating terms is always racism by default, even if the points made are absolutely valid and not racist at all.

This in turn leads to a situation where a large chunk of the "mildly conservative" folks can only assume, that if those are the advocates of the movement, then just mentioning their own identity will get them in trouble. Demagogues of course gladly take it from there.

Once again, self-righteous zealots sabotage the very thing they claim to be fighting for, by completely not understanding what that actually means.