$99 guitar.... $10,000+ in other equipment.

I mean, he said right in the video, the most important part of the signal path are the neurons in your brain. I play what I play because I "feel" it. Another guitar, be it $99 or $100,000 might not "feel" the same in my hand. I can change the sound, clean the tones, or alter the electrical signals a million different ways using an almost unlimited amount of equipment, but the IDEA is what makes the sound come out "right".

I absolutely LOVE this video, and the whole philosophical conversation about "where" the sound comes from. Thank you for sharing!