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this post was submitted on 28 Jul 2024
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I've never bought the idea that men need men leading characters to identify with for a movie to be successful. If you want to sell a man a magazine put a woman on the cover. If you want to sell a woman a magazine put a woman on the cover. Now this gets into all kinds of sticky issues with objectification and male fantasy, but at least proves the starting point.
Also, Wolverine has a much longer track record than alternate spider heroes. I'm not sure I would have seen this Deadpool in the theater if it weren't for the presence of Wolverine.
And if you want to sell something to men AND women, call Boris Vallejo and Julie Bell
They can definitely cover all the possibilities.