Haven't watched tele in a while but that is kinda odd, what were they plugging? And who's fast enough with a qr code scanner to actually use it?
I’ve seen insurance, the punters, suit hire, and a few others. Only noticed it a few weeks ago.
who’s fast enough with a qr code scanner to actually use it?
It shouldn't take too long to do. You don't need a dedicated app, so you can just double tap the power button to go straight to the camera, scan it, and tap the link. All of that shouldn't take more than about 4 seconds from when you realise you want to do it, if you have your phone within arm's reach.
Of course, I wouldn't be surprised if it takes almost as long as that for a person to make that decision, which means you're looking at at least 10 seconds of QR code before it becomes plausible, which is a very long time in ad space—unless you're expecting people to recognise the ad the second time and plan ahead.
This just reinforces why I don't watch tv
I've watched more F2A TV in the past few weeks than I think I did in the preceding 12 months, but I don't think I've noticed this. How much of a thing is it really?
edit: or maybe it just shows how little attention I'm paying to those ads even when I do have the TV on?
It’s pretty noticeable, as the ad cuts to a screen with the code and a spiel about “finding out more” and hangs out there for a good 15-20sec.
Hard to miss.
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