this post was submitted on 07 Oct 2025
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Given MSFT's growing problems with copilot's failure, I feel like they should be really trying to make their products seem more appealing not less...I get that their largest market share comes from the commercial/enterprise space but even so. Apple gets to eat their lunch in the consumer market because they sell a billion little devices and accessories per person. MSFT is fighting for pennies on the subscription model. Weren't these companies world leading innovators? Don't they have money to hire people with real ideas instead of recycling 2010's VC playbook BS?
Microsoft is long finished attracting new customers. They've had a monopoly for a long ass time, and they're not going back to loss leading and innovation, ever. We're well into the last enshittification phase where the trapped customers are bled as hard as possible without killing them (too quickly). In this case, Microsoft only cares about large corporate customers with enough money to pay for the extortionary enterprise subscription licenses and Azure costs, and too much tech debt to feasibly switch to other platforms.
In other words, Microsoft doesn't give a shit about you, the individual consumer. You don't matter to them anymore. Even small businesses are dropping off Microsoft's circle of concern, in the fashion of VMware over the last couple of years post acquisition by Broadcom.
Yeah, I dont disagree, but it still feels like a wasted opportunity even if you are a ruthless capitalist.