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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them
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this post was submitted on 07 Sep 2023
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I mean why did anyone buy a BMW during that time? Just worldwide no one buy any BMWs for five or ten decades. Let the brand tank.
BMW owns MINI, and MINIs are special. I'm never gonna subscribe to heated seats or anything like that, but I'm also never gonna own a full sized vehicle if I can help it, and MINI makes some of the best compact cars on the market.
They're no longer that compact.
And soon they'll have subscription features!
https://www.carfax.com/blog/smallest-cars https://cars.usnews.com/cars-trucks/advice/smallest-cars-on-the-market?slide=11 https://www.smallcarsoverview.com/smallest-cars.php
They're still among the smallest cars in production. It's an amusing narrative to say "MINIs are big now!" but it really doesn't reflect reality. IIRC, the newest Cooper models are actually ever so slightly smaller than the last few.