this post was submitted on 28 Nov 2023
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Maybe roll out some models people can afford? It's all SUVs that start around $45k, but they built only a few of those base models. The ones actually available are premium trims that go for $65k and might peak around $100k. They were able to sell out for 6 months, and then that market was saturated. Now they stand around asking why nobody buys their cars.
Huh? There are a ton of small EVs that are much cheaper than that. The Nissan Leaf, for example.
I think a lot of dealerships in the US won't have Nissan Leafs since they are too cheap and therefore, the profit margin is thinner.
If they had space for 500 cars that they want to sell over a few months, and they were all going to be EVs, they'd want all 500 spaces to be Audi e-trons, Mercedes EQS' and Cadillac Lyrics, because those cars are worth more. Thing is now, people don't want to pay that much for an electric if they are on the fence about trusting the tech or getting used to charging etc. So there's a sales slump. Dealers are sitting on a ton of mid to high end and are looking to blame anyone but themselves for the slowdown in sales.
Just my thoughts on the situation anyway.
Might also be the very American perception that you're a bitch if you drive anything smaller than a battle tank.
So dealers don't want to stock anything but Ford F150s
Half is column A, half is column B.
Well, hold on - that isn't only a perception - it's objective reality.