I really don't get this. Cereal is very expensive right now, at least here in the Midwest it is. I've seen small boxes upwards of $9. I'll admit that I don't eat cereal all that much these days, but I like it occasionally and when I went to pickup my favorite box, I decided it wasn't worth it. What cash strapped family is eating boxes of cereal for dinner when they could be eating much cheaper and filling foods like beans and rice? Heck, a case of ramen noodles is cheaper than cereal. Or maybe my area is the expensive cereal zone 🤷