this post was submitted on 14 Mar 2024
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so they're bragging how much more misleading the new format is, gotcha.
I don't believe that number, the average reddit clicks one of every 4 ads shown?
No way.
Edit: I misread the post to be 28% CTR, you can ignore my comment.
Careful, they didn't claim to be getting 28% engagement from users... Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.
Ah, you are right, I misread that sentence as the CTR being 28%!