Europe:
- 'Local' stores were/are often ridiculously overpriced, had a very limited range, and it's not like we're talking about independent stores either. Many of those were killed by the unfair practices of large corporate chains who would sell at a loss. Before amazon killed chain mall businesses, the mall killed independent businesses on the high street.
- Packages are delivered to me personally. If I'm not there, they don't deliver and are forced to try another time.
- No need for a PO box, as small independent stores and grocery stores often have a side hussle as a pick-up point. You go to pick-up your parcel and buy something in their store or do your groceries.
- Amazon prime is entirely unnecessary. You simply have to wait a bit longer.
- You can find independent sellers on amazon, then if their product is good, you buy from them directly next time around.
- Thanks to amazon, ebay, etc. it's become far easier to buy second hand products. In the past you'd have to go to a second hand market, garage sales or visit twenty vintage/antique stores to find what you needed.
Amazon is evil though. So, yeah.
But there are perfectly rational reasons to use amazon.