I know Hyundai is Korean and all, but this presentation style where the host pretends to be demonstrating a product "uh, wait a second . . . what if we" and is speaking almost like it's a personal conversation between the two of you is giving me huge Nintendo Direct vibes when they demonstrate unreleased games and play them for you.

Is this a common sort of business/sales presentation method in SEA?

Another advantage of putting drivetrain components in the wheel is you can just swap them out easily rather than having to tear the engine bay apart. Really outstanding work!

Anyone remember the Hyundai debacle where the transmission gears stripped mid-drive? Yeah..... I'm not trusting their gear-making ability (or lack thereof) with precision gears inside all of my wheels. Pass.

Seems like this adds more than a bit to the unsprung weight of the wheel.

BEHOLD