My favorite part:
For some equivalent posts we’ve seen significantly larger engagement numbers for Mastodon compared to X/Twitter, particularly given the relative sizes of different platforms.
Interesting, isn't it? I saw a number of people making that same observation during one of the migration waves.
I don't do "Twitter style" social media much but when I did use my Mastodon account I found significant engagement. On Twitter my posts were invisible, but on Mastodon people found, liked, and commented on them. Conversation were good as well.
I was a beta tester for BlueSky and I found the same "invisibility" problem there. Same posts on Mastodon, Twitter, and Blue Sky and only the Mastodon ones generated responses or any acknowledgement for that matter.
The link gives me a 404. Anybody else?
Hmm yeah it looks like they deleted it for some reason. I'll try to keep an eye out for whether it gets reposted.
Looks like it's back up now, no idea what they were doing.
Same. Very strange.
they should come over to Lemmy.
waters fine.
It's an interesting idea, but I wonder if the "Twitter-like" design of Mastodon is more appealing to brands than the "Reddit-like" design of Lemmy.
This is the best summary I could come up with:
We were aiming to learn about how much work and cost this involved, how many people we’d reach, what levels of engagement we would get and to explore the risks and benefits of the federated model.
The trial so far has been really effective in helping us learn about how the Fediverse is evolving, what technical support a Mastodon server needs, what the costs are, and how a large media organisation like the BBC can engage with the many different overlapping communities that exist in this rapidly changing space.
We are also planning to start some technical work into investigating ways to publish BBC content more widely using ActivityPub, the underlying protocol of Mastodon and the Fediverse.
Reassuringly, most of the comments and feedback have been positive, welcoming both our interest and the way we have set things up.We’ve had really encouraging levels of engagement(i.e. replies, re-posts and likes) on Mastodon.
Because this an experiment and a trial, it's not always the main priority for all the teams involved, so we may not be able to engage and reply as much as the Mastodon community and culture expect, and we recognise this could be an issue going forward.
Because of the potential sensitivity around news stories, we need to be particularly careful with our editorial processes and within the scope of this trial we are not in a position to guarantee time and effort from other teams outside of R&D.
The original article contains 692 words, the summary contains 240 words. Saved 65%. I'm a bot and I'm open source!
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