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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 1 year ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] PalmTreeIsBestTree@lemmy.world 4 points 1 year ago

Yeah fuck that shit

[–] ILikeBoobies@lemmy.ca 3 points 1 year ago

Wish I could uninstall it from my television

[–] Glowstick@lemmy.world 3 points 1 year ago (2 children)

This would only effect people who are using the roku service built into their tv, yes?

[–] Entropywins@kbin.social 3 points 1 year ago

It sounds to be the situation but I wouldn't put it past them to try and fuck everyone who owns their devices not just people who bought roku tvs

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[–] Mistic@lemmy.world 3 points 1 year ago

Xiaomi has been doing that as well, except it's whenever.

Now, the TV is forbidden to access my Wi-Fi because screw that.

Any info on how to make it dumber would be appreciated.

[–] KillingTimeItself@lemmy.dbzer0.com 3 points 1 year ago (6 children)

is an HDMI feed like an rss feed? How does this "supposed" feed work here?

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