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Things have meaning. In the process of expanding the meaning, the meaning is made less pointed. If it has less of a point, it becomes broad (or diluted). So to make the original point, one must find new words, since the original definition has been so watered down and broadened.
Go tell that to the likes of Baudrillard and Derrida.
Referencing people whose communication styles are notoriously difficult to understand for average people is not great support for your point.
Once we can assume the "common person" is well versed in post structuralism, we can have that chat. Until then, I'm good with a pragmatic approach to linguistics.