No this isn't an ad. Fuck their keyboards and their shitty software and horrific customer support
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I suspect there's a huge chasm in this between older gamers and younger ones - much better something with better performance (say higher and more precise DPI on a mouse) and robustness (i.e. it doesn't break within a year) than the same kind of flashy light show as a battery powered kids toy.
From my point of view flashy lighting on a mouse is like flashy lighting in a power drill: why are you adding failure modes and weakenning the robustness of a tool to make it look more like a kid's toy?!
What's wrong with liking both form and function in an item? Especially because I hardly use a mouse or keyboard in a way that I would call it a "tool" like a power drill. That's great if you need something like that, but a lot of us are more casual users and would appreciate something that matches our taste when it's displayed on a desk all day. Your power tools don't just sit out on your computer desk all day, do they?
I have been rocking an off brand Chinese mechanical tenkeyless (a must for my space) keyboard for 10 years now and a Logitech triathlon M720 mouse secondhand for a slightly shorter amount of time. A great combo for me and the keyboard can be lighted or off in any color I choose. It doesn't constantly strobe at you unless you want it to.
It's not wrong in a moral sense.
The "wrongness" is in it being a significant conflict of form and function both because mice and keyboards are heavilly used and the changes for form make them less robust and because the standards of communications for those devices were made to support the function not the form hence special software is needed to support the non-standards stuff that's only there for form.
Beautification of heavilly used manual tools is highly constrained by robustness needs and ergonomy considerations and in this specific case, by the standards themselves that support those tools (i.e. USB-HID).
Also at a personal level I find blinking lights to be a cheap form of design because it's so simple and cheap to implement (I can make a device with configurable multi-colored light cycles with all of a 1x RGB LED, 1x $.05 microcontroller and 1x push button - it's pretty much an Arduino entry level project) and requires very little artistry.
There are some trully beautiful ways of using light and then there's the typical kind of use of light in "game" mice and keyboards which is visually very basic, probably both because the people designing mice are not that great designers in the artistic sense and the "work of art"-level design wouldn't work within the ergonomic and price constraints for mass produced mice. (I suspect trully beautiful mice can be made, possibly including striking artistic lighting, but that probably requires much more expensive base materials than plastic - things like titanium or fine woods - combined and shaped in complex ways thus with much more expensive processes for manufacturing the housing)