No this isn't an ad. Fuck their keyboards and their shitty software and horrific customer support
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It's not a scam, its an accessory. It's not going to make your ram faster or make you better at gaming but no one is claiming it will. Sure, its definitely overpriced for what you get but you're delusional if you don't think every company is doing that, rgb or not.
At the end of the day, some people just like to play with colourful lights and its not like you're being forced to pay for rgb you don't want, you can just build without it and save some money.
I don't really get the big deal about it. Personally I prefer a clean dark build without the flashy lights but again, that's personal preference. I wouldn't want to force anyone to give up something they like.