No this isn't an ad. Fuck their keyboards and their shitty software and horrific customer support
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It's not lightning that adds up to the price, it's stuff like aluminum case, quality mechanical switches and yes, keycaps.
Unfortunately these gamer keyboards have the worst keycaps you've ever seen, the cheapest Chinese switches money can buy and the highest amount of telemetry on that oh so important software. It's pretty disgusting.
The mechanical keyboard trend has been around for a while and it's really worth checking out if you use a keyboard for 8 hours a day.
Cheaper enthusiast keyboards can actually be really good right now.
Rainy75 is kinda crazy.
It really is crazy. I'm happy that keyboards are becoming more mainstream. Too many people use shitty keyboards! Invest in your tools, people!