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Which is the problem AI is solving here - getting every supermarket chain to agree on this (when it's actually against their interests to do so, since it increases price transparency) would be an impossible task, but AI can get around this requirement with minimal extra effort.
I'm hardly an AI evangelist, but this is actually one of the rare situations where it's a good fit.
This would be a bad approach, because you are essentially trying to brute force your way around a roadblock (no supported open data format) the supermarket intentionally designed. It would be easy for them to block your bot with Captchas, rate limits or IP blocking or just sue you.