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  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[-] Excrubulent@slrpnk.net 1 points 2 months ago

Honestly it sounds like someone was paid to do something about adblocking and just like... did something. Like if you were tasked with reducing adblocking, and your first and most obvious idea of "reduce the obnoxious ads" was disallowed because enshittification is mandated, you could say no, which most workers won't do, or you could just do whatever random bullshit feels like it might work because it's punitive. Or at least it's a gesture that shows your boss you're trying.

Authoritarian systems like capitalist corporations are inherently low-information for exactly this reason. People on the low rungs doing the real work who understand what needs to be done will typically not report problems to their superiors. And when they do, those superiors tend not to listen, because the idea that lower workers know something they don't threatens their leadership status.

Also our society's legal system trains us to believe punitive measures must do something even though they don't.

Also I guess another reason they might wind up at this strategy is that straight up telling users that the problem is their adblock is the fastest way to get adblockers to block your countermeasure, so they think they have to be sneaky.

this post was submitted on 20 Aug 2024
1188 points (97.8% liked)

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