610

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

104 comments fedilink hide all child comments

Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

you are viewing a single comment's thread
view the rest of the comments

[-] underwire212@lemm.ee 24 points 3 months ago

They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)

this post was submitted on 23 Aug 2024

610 points (99.2% liked)

Technology

59570 readers

3189 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

founded 1 year ago

MODERATORS