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Peloton announces $95 “used equipment activation fee” (arstechnica.com)

submitted 2 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

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[-] NatakuNox@lemmy.world 13 points 2 months ago

Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!

this post was submitted on 23 Aug 2024

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