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submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

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[-] cordlesslamp@lemmy.today 59 points 3 months ago

Company: we're limping, how can we recover and pick up the pace?

CEO: How about we shot ourselves on the foot?

Company: die

CEO: Why would customer do this to us?

this post was submitted on 23 Aug 2024

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