But ads are not functioning, they are destructive. They are by no means cheap either, people are paying through being manipulated and we are paying collectively for the damage it's doing to our world. We'd be much better of if we had only direct payments. Direct artist payments will always be the more effective and efficient financing structure because then we pay just for the creative output, not all the unrelated economic parasitic activities.

The solution is very simple and there is nothing that inflation can do about it: we don't watch ads, we pay creators that we want to support, and if from these donations a creator doesn't earn enough money he has two options: 1. One has an intrinsic drive to create and publish so he does so through other means, for instance by working a part time job. If this sounds unreasonable then let us not forget that already most of all human creativity is financed exactly like this, it is only the exception that is financially lucrative. 2. One chooses not to create (or in a less costly manner). You could think of this as a sad outcome, but you'd be better off concluding that this creative output wasn't so important to anyone, not to the creator nor to the public. This means we'd be left with the better and more intrinsically motivated creative content.

So let's not justify ads, but let's reject them in the most radical ways we can.