It's particularly annoying because those are all AI. AI is the blanket term for the entire category of systems that are man made and exhibit some aspect of intelligence.

So the marketing term isn't wrong, but referring to everything by it's most general category is error prone and makes people who know or work with the differences particularly frustrated.
It's easier to say "I made a little AI that learned how I like my tea", but then people think of something that writes full sentences and tells me to put dogs in my tea. "I made a little machine learning based optimization engine that learned how I like my tea" conveys it much less well.