The current ferment in the billionaire community is that 'starting a religion based on the family and offering marriage partners from within the family as a promise of social mobility' is the safest method of guaranteeing loyalty, so really they're just making micromonarchies.

Treating them 'with dignity and respect' isn't going to last very long as eventually the family guards will have members that covet the family's wealth, resources, members, and well since they are guards they have access to all the weapons. Also: almost zero billionaires have respect for anyone who is not also a billionaire.

I agree with your campaign, though I would take it a step further and suggest we should just drag them all into the street and mulch them into fertile soil so the world can begin to heal.