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After Netflix, Disney is cracking down on password sharing
(techcrunch.com)
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they saw all the lemmings get new Netflix accounts, and figured if the sheep were lining up to be shorn, they might as well get their share too
The market is so short sited. Sure, Netflix saw a bump in subscribers last quarter, but what were the cancellation numbers in the same quarter? I never got to see that info. I'm sure there's more than a handful of people that didn't mind spending $10 to finish the series they were binging, just to cancel the subscription shortly after. If you have more subscribers and more cancellations, does it really matter?
All that matters is how you frame your situation to your investors.
It helps that Disney is desperate for money, immediately if not sooner.
corporations always say they're desperate for money, since they pay out any money they have to shareholders and executive salaries, and whoops, look at that, desperate for money again, can you believe it, we just don't know how we could have avoided this desperation in the first place. it's the dril candles meme, and everyone keeps stoking it.