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overwatch 2 a few hours after launch
(i.imgur.com)
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I feel like games from alternate launchers that launch on steam do so as a last ditch effort.
This is good for Linux users. Valve has been fantastic for supporting games on Linux since the Steam Deck and Blizz has never had proper Linux support. Now Linux users can ditch Lutris, Bottles, or WINE if they want to just simplify and use Steam, which does have a native Linux build.
Valve has been amazing for linux long before the Steam Deck. They have been putting in a huge amount of work and support for Linux when they launched the ill fated Steam Machines. Back when MS was looking to force 3rd party stores out of the Windows ecosystem.
I see what you're saying, but Steam Machines came out in 2015 and was more a push for native Linux support. IMO, Proton was the paradigm shift where native support immediately started mattering less and that came out in 2018