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Late Stage Capitalism
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Less people voted Trump in 2024 than in 2020. It is not that Trump won, it is that Biden/Harris lost hard.
Trump: 74 Mio. in 2020, 73 Mio. in 2024
Biden/Harris: 81 Mio. in 2020, 69 Mio. in 2024
https://en.wikipedia.org/wiki/2024_United_States_presidential_election
https://en.wikipedia.org/wiki/2020_United_States_presidential_election
Seems like people on the less right side of politics also got tired after the whole "we need to stop Trump or democracy ends" messaging led to an underwhelming / genocidal and dementia struck president
It's easy to look back. I sincerely think that, based on research and subsequent speculation, appealing to non-MAGA conservatives was a rational play. It explains Liz Cheney and the whole nothing-will-fundamentally-change angle.
Again, didn't pay off, but I'm sure research showed greater expected returns from conservatives than leftists.
But these "lets poll and analyse who to peddle to" strategy has been a failure for two of the past three elections. People are tired of getting managed messages instead of a coherent platform.
I'm not saying you're incorrect, I'm just saying that, considering the circumstances, it wasn't an unreasonable gamble. Leftists are notoriously stingy with their vote. As long as progressives are unreliable on election day, appealing to proven voters on well-vocalized issues is a safer strategy. It being an unsuccessful strategy doesn't mean it's not the most successful strategy.