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'cause I was then I'd the if a man be man
(sh.itjust.works)
Welcome to NoSafetySmokingFirst!
For images where the text reads correctly left to right, but visual cues (like colouration, vertical proximity, or horizontal separation) lead you to try to read it top to bottom.
This is similar to, but distinct from, the more widely known “DontDeadOpenInside” format. In that case, the text reads correctly top to bottom, but visual cues (like colouration, horizontal proximity, or vertical separation) lead you to try to read it left to right.
The post that started it all:
Other related communities:
Except it was harder to read than if it stayed consistent the whole way through, and that lack of consistency serves to make this look more of a cheap, crappy knickknack than it already looks like