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YouTube’s anti-ad blocking test gets even pushier with a new timer
(www.androidpolice.com)
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this post was submitted on 14 Aug 2023
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This was maybe 5 or so years ago, but I remember Game Grumps did mention something along the lines of how they get more from someone watching their video on YouTube premium vs someone who watches their videos with ads playing.
It's still not a ton of info, and I'm not sure if it's still true. Or maybe it's different for every channel or something.