That's what enshittification is. Make something good, draw people in, they make your service a part of their lives, and then you fuck them in the ass.

The best situation is giving money to a company that's not shitty. The second best situation is piracy. The third best situation is letting yourself get fucked over. It's really up to the companies whether or not we have the best situation. It's up to all of us to have the basic dignity to not get screwed over by the worst option, and to choose the second one when they try.