People who struggle to find basic things via web searches. That is, before the somewhat recent ratcheted up enshitification.

Generally, people who don't know how to work with the systems. As it relates to newer LLM search tools, not knowing how to prompt it correctly to get the desired output, knowing the limitations of LLMs to prevent you from doing something stupid, and knowing to check the sources that most of these LLMs provide before fully trusting the info it provides.

Normies are the ones microwaving their phones after 4chan encouraged them to which happened way before LLMs were spitting out sometimes bad info. Those are the same people who are going to eat glue or whatever the LLM says because it read too much Reddit.