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NoSQL was only ever a marketing term. Things like Mongo are what's been known as KVSes (
Key-Value Store
s). Mongo basically just rode a hype wave into extremely large amounts of funding but predating it by at least a decade was libmemcached, which lacks the "relational light" functionality that Mongo added but is a more resilient version of the core concept.Technologies like Redis actually ended up adding significant innovation but they ended up mostly eschewing the NoSQL term anyway.