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TCL TVs will use films made with generative AI to push targeted ads
(arstechnica.com)
This is a most excellent place for technology news and articles.
Usually the people working on this are too afraid of their financial standing to care about what they're actually working on.
I don't want to say they "need" the money, because odds are they can do with less. They are likely on the consumer bandwagon without even realizing it and want to make as much money as possible so they can spend as much money as possible.
The means are irrelevant.