This is a story that's been rotating through the media since ChatGPT first released.

I have an unpopular opinion about this headline after seeing the media cycle repeatedly downplay/ignore what Alphabet has been doing in response to OpenAI: Google the search engine is not in direct competition with ChatGPT, but Gemini is, and Alphabet is smart to keep simpler/time-tested search functionality central to Google rather than react strongly and scrap the keyword-based search bar that users understand are comfortable using - especially older users, but I think most people are starting to discover they have a use for both search and LLM chats.

I think there are two product categories here, which first looked like they were going to converge in 2022-2024, but which are now slowly changing course as customers start to comprehend how both are necessary for different purposes.

When I make chats in ChatGPT or Gemini or Claude etc, I am starting to plan them longitudinally so that I can use them over and over for a specific project or query type.

When I turn to a search bar, it's because I really want a proxy for a specific website or between me and whatever weird site has the answer to my specific question. It's not that I want discussion and a chat about it, I just want Google's card-like results with a website index I can read instead of that website's stylized, animated web design on top or popups or malware.

Every time I get sucked into a chat with Bing CoPilot(ChatGPT) when I really only had a web search query, I regret wasting my time talking to the LLM. Almost as a reflex, I've started avoiding it for most things now.