this post was submitted on 31 Dec 2024
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People who use it for business need to start think twice, imagine you saw your stats numbers and think you reach (example) 10000 people and 90% of them are bots but you paid for that 10000, worst is that you may think that your product is bullshit because of the success sales convertion its very low but bots dont buy products so either you have the info of how many bots have seen the add or you need to leave social media because its impossible to read that data to make decisions
The executive team at my company was in shambles because no one was using the company intranet. So, they demanded that the company intranet be launched when a computer turns on. They were ecstatic that the numbers reached almost 100% in a day, even after being fully explained, and understanding, that the new traffic was, of course, not a real figure. All of the new numbers never went past the home page. Still, they patted themselves on the back, and partied.
So I guess what I'm getting to say is more people either wouldn't care, or would even celebrate the fake data than one would think.
Isn't that essentially how that whole scam called advertising works in general?
The thing about advertising is that pretty much every bit of data that could tell us if it works or not is produced entirely by the same industry that has an overwhelming incentive to tell us that it does work.
I am not even saying that it never works, more that advertising's primary purpose is to sell advertising to companies and if that advertising works or not is a distant secondary goal at best as long as those companies have no way to prove it doesn't.
It very likely works on some types of products while being completely useless on others. And even where it works it very likely has a distribution from extremely bad ads for a given product or service to very effective ones for the same product.
The intranet at my work is a near-useless dumpster fire. Everything is disorganized, all the important documents and instructions are hidden behind completely chaotic branches and layers of creatively named folders.
I have used the wretched thing only once. I instantly downloaded everything I thought I would ever need to an encrypted USB stick, so I would never have to use it again. This was 7-8 years ago. Everything important is always delivered by email and apparently stored to the intranet afterwards. The intranet has been hacked at least twice, but the real number is most likely much higher. For "reasons", all the personnel info has also been kept stored on the intranet, despite the successful hacks.
I'm going out on a limb here and assume these bots don't count as an impression, but they will market it as an opportunity to show your ad to the followers of the bot account.
The advertising companies would riot if they did count as impressions, so Facebook would either not count them as such, or hold off on them for that reason.
It's basically video all over again.