I think it’s that and ads. Easier to sell promotional stuff when the whole user base is simply incapable of hiding your shill posts.

It's been non-stop advanced bullshit after bullshit coming out of basically all corpos for the past year, but things were always headed in this direction. Muskrat just helped speed things along. The silver lining in all of this is the Fediverse and other platforms are finally popping off. Hopefully that trend gains more momentum and big tech dies before we end up further into a future we don't want to be in.

This but his goal is to find the line and step over it, not toe it. He didn't like Twitter being a liberal leaning platform that pushed extreme conservatives out so he's reversing that. The only nuance he's using is to do it slowly enough that there's still libs to pwn on his platform over the rather than having them all leave at once. Plus if he can chase them away rather than ban them, he can claim to be more about free speech. But this is all about suppressing opinions he doesn't like, with an added bonus that he can ban people for not loving him.