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Many people left Meta after Zuckerberg's changes, but user numbers have rebounded
(www.techspot.com)
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Meta are known to fudge the numbers to appeal to investors and boost advertising on their platforms.
Like when they started counting video views when you scroll past it and it barely plays…
so that by the end of the month your video has significantly more “views” than actual (real) views and you think to yourself, this is working.