this post was submitted on 17 Mar 2025
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Not a surprise for Roku. The company has been getting progressively worse in the last few years and their enshittification is accelerating. Their recent forced download of an update that requires users to agree to arbitration to even use our TVs was intended to ultimately take control of those TVs completely away from the people who own them.
Right now it's possible to block Roku's static ads and presumably the autoplaying ones using a local DNS server like Adblock Home or Pihole, but it's only a matter of time before Roku blocks everything unless we watch the ads they are trying force down our throats. I'm already in the process of obsoleting all 5 of our Roku devices.
It has taken Roku years to build up enough market share to allow this kind of behavior and it will take years for the market to abandon them. Their executives will claim ignorance as to why users are walking away when it finally hits their bottom line.