this post was submitted on 21 Mar 2025
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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I was an early adopter and lover of Evernote. It was a simple proposition, syncing your notes across all devices, and relatively good management system. Used it for school notes, managing life, planning holidays, events etc.
Loved loved it.
Then came along Google keep which did everything, and had a simpler cleaner UI/UX. Made the switch and never looked back. Until now (de-googling)
I guess the trajectory is pretty much the same for all these other companies where they couldn't sustain the growth, and it reached a limit within their reach.
Besides business model decisions, perhaps it's also down to the appetite and ambition of the founder.