Free market is exactly the cause of things such as meta. It's not about consumers having a choice, it's about enabling any scheme to get rich, so the choice is actually to companies to take the ability to choose from the consumers (the market is free, not the people). Thank god the whole point of the fediverse is to not be a market and not treat it's users as consumers Edit : actually fb and ig users aren't the real consumers, they are the product, and other companies who buy their personal data are the actual consumers, but anyway, this is irrelevant to the question, I just wanted to point out another reason to fight them. It's really difficult to escape the grasp of the GAFAM since they basically control the world nowadays (can't not use youtube), but thankfully the fediverse is here as a tool to help us escape meta and the likes, let's not let it be corrupted by capitalism