I don't know which products you're thinking of but at least for bass guitars (which is my instrument) they've got stuff ranging from less than $200 up to just under $2000. My upper-mid tier bass cost just under $900, but sounds and feels better than Fender basses that would cost $1300 or more. Not to mention better designed. Compare that to other top tier production models from Fender, Gibson, Musicman, Rickenbacker etc... They're all between $2000 and $3000. Musicman might be the only one of those that can claim to be better built consistently.