I'm a bass player so I'm only aware of their guitar models, haven't ever played them myself (and honestly I lack the experience with guitars to tell a good one from a so-so one). But their BB basses are great and have been for a long time. I bought one for less than $900 a couple years back and it sounds and plays great, and is just a really well designed instrument. They've implemented a lot of stuff that legacy companies like Fender or Gibson should, but won't (6 bolt necks with miter attachments at the end, angled slots for through body stringing, string trees that actually retain strings well for a good break angle above the nut, reversible bridge saddles)