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I think that it is better to improve the markets and minimize the market failures instead of trying to regulate everything.
Everything has to be checked by institutions if consumers are kept ignorant whereas competent consumers do that work for free.
Improving markets means regulation. Rating systems as you propose them are easily influenced and gamed by companies and subject to the same information and irrationality problems that individual consumer behaviour are.
Lastly, don't think that such EU regulations aren't initiated by and pushed for by consumer advocate groups. The commission is not in the habit of going around, saying "where is a market segment that isn't regulated and what pointless shit can we accost them with". If things work fine they just plainly let things be.
Thing is: There's always going to be chuds saying "REEEE I want a more powerful vacuum" and go with the one with the higher wattage number on the box, no matter what comparison portals say about actual performance. Those portals are nothing new, they have existed for a long time. Yet companies did get into a wattage war, and to write a bigger number on the box so that people would buy it you need to use a bigger motor and use more energy. Problem being: Noone is helped by vacuums which stick to the floor, so you also have to leak, and be loud. All that extra power, good for nothing.
There's exactly one way out of such a market failure: Regulation. "vacuums may not use more than X watt per Y of sucking power".
That's a good argument but doesn't fit the situation. The bad buying decisions can be corrected with market mechanisms. Allow people to finance the products over the entire expected lifetime. Then high quality goods are cheaper and people will choose them.
Some people speculated that Britain left the EU because they believe in markets whereas many EU countries don't. This could be one of many decisions that put the EU onto a different trajectory. We will see in 20 years if the EU can stay on top of its regulations.
Britain (where I live) left the EU because lots of people where unhappy and Leave ran a much better campaign that Remain (and lied a couple of times). Racism probably also had something to do with it but that's hard to prove.
It wasn't really about markets because most voters don't know enough about them to decide based on them.
Most voters rely on the campaign communications which was not equally good. Is it too far fetched to think that Remain was intentionally bad?