this post was submitted on 22 Apr 2025
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Fuck AI
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Personal taste is totally fine, but what you're describing isn't a logo, it's an illustration. A good logo specifically must be simple so that it can be applied across a bunch of different contexts — print, digital, large, small. What if you wanted your logomark as a favicon? Depth and lighting would make it look like a smudge at that size. What about stitching your logo onto a hat?
This is the main issue. Logos are part of a brand system, and generating a logo with AI circumvents all that thought. You get something that might look good, but your whole system becomes super fragile.
Again, there's no disagreeing with personal taste, it's just a matter of thoughtful use of the system and medium.
I feel that you're making the argument that we should compromise on the humanism of prominent and uniquitous pieces of art so that we can print t-shirts more cheaply. You can of course make the same argument about the building costs of modern boxy paneled apartments and office buildings, but that still doesn't make them any less unpleasant to look at.
I feel that graphics designers (or really, brand managers), over the last 30 or so years, have made daily decisions about the cost effectiveness of something at the expense of beauty, and we now live in the most bland, generic, and tasteless era in modern history. What does a graphic designer even do anymore, besides copying other graphic designers?
To be clear, AI is not the answer. But intuitively, a colored, shaded, 3 dimensional logo is more appealing to me than another flat, generic, 1 dimensional line illustration that says literally nothing about your brand identity.
(Not the original guy that replied to you) I do agree about the blandness of many logos (god I hate flat design) and think the logo on the left is very bland, but the one on the right just does not work in many contexts. There's a middle ground where it works just fine, but with as much detail as in the AI gen logo it will look awful at small sizes. One is usable as a general purpose logo, the other isn't.