United States | News & Politics

I think there's a few reasons.

• People are tuned into propaganda. I get exposed to it once in a while and it's abhorrent. Arguing, yelling, and just a deluge of lies. It pretends to be important. It pretends to be news. But really, it's more like 1984's 2 minutes of hate diluted down and stretch out so people can get their fill whenever they want (or for older people, just consume it constantly).

• For many less politically-involved people, they are still emotionally and culturally tied to their political "team". For many, it's easier to just go along with the shifts in the party than to change identity.

• People are lazy/busy/uninterested. People generally don't want to learn about economics, history, politics, sociology, psychology, etc. This leaves a huge hole for someone like Trump to say and do the things he's been doing without his uneducated base calling BS. I took 2 100-level economics electives long ago for my degree and saw right through his lies because this stuff isn't that complicated.

• Messaging. The right-wing messaging is mostly half-truths and all-out lies, but they are incredibly effective at getting their messaging out and believed. A lot of it is just repetition, repetition, repetition. The left really needs to get their shit together. I'm not looking for propaganda like the right is doing, but the Dems started loosing so badly because the right would grab an issue like a rabid Chihuahua and just not let go. Benghazi is a perfect example. Fix the messaging -- keep is simple and just repeat it forever.

The conservative mind sees any kind of disloyalty as immoral.

A critical lack of empathy for their fellow man. Americans have had the concept of "fuck you got mine" so engrained into them, couple this with their overall lack of intelligence and you can see how a grifter promising them everything won the nation.